London, UK – 26 March 2018 – Ncam Technologies, the leading developer of augmented reality technology for the entertainment industries, has announced that it has received a significant injection of funds via YFM Equity Partners (YFM), the specialist private equity fund manager. Ncam has also appointed two key members of staff to its management team, further supporting the company’s growth strategy, and will continue hiring in the coming months for additional positions across multiple departments globally.

The undisclosed funds will be used to support the development of new products, expand the global team and help the business extend its reach into new vertical markets as well as new territories – especially the USA and China where new office openings are planned for later in the year.

Ncam has also appointed Mike Grieve as Chief Commercial Officer, with a remit to build further on Ncam’s outstanding reputation and drive global growth. Mike brings over 25 years of media industry experience to the CCO role, most recently from RED Digital Cinema where he spent nearly three years as Sales Director EMEA. He has also held Senior Sales Director roles with creative companies including Filmlight, Autodesk, and Quantel. In addition, Christina Williams has been appointed as Head of Marketing to strengthen the company’s global brand and communication channels. Christina was Senior Marketing Manager at RED Digital Cinema EMEA, and brings a wide range of marketing expertise gained from companies including G-Technology and GAME.

The Ncam team will be at NAB 2018 on Booth C5629 showing a series of new products, details of which will be announced shortly.

About Ncam Technologies

Ncam offers a complete and customisable augmented reality platform that enables photorealistic virtual elements in real-time. At its core is a unique camera tracking solution that offers film & TV productions virtual and augmented graphic technology without limits. The device uses a lightweight sensor bar attached to a camera to track natural features in the environment, allowing the camera to move freely in all locations while generating a continuous stream of extremely precise positional and rotational information that can feed all industry standard graphics engines via Ncam’s powerful and flexible SDK.

Our multi-award winning patented technology integrates seamlessly to any production, capable of adapting to a wide range of applications from indoor and outdoor use to mounted or even hand-held camera configurations. Through versatile real-time application and pre-visualisation of graphics, Ncam creates technological efficiencies that streamline the on-set production process, saving notable post-production time and incremental costs.

Ncam’s products are known worldwide and have been utilised by: Fantastic Beasts (Warner Bros), UEFA Champions League (BT Sport), NFC Championship Game (Fox Sports), Game of Thrones Season 8 (HBO), Monday Night Football (ESPN), Super Bowl XLVIII (Fox Sports), Avengers: Age of Ultron (Marvel), Daytona (Fox Sports), and Jupiter Ascending (Warner Bros).