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3rd April 2019

Ncam to launch next-generation lighting and depth solutions for augmented reality at NAB 2018

London, UK – 3 April 2018 – At NAB 2018 Ncam Technologies, the award-winning developer of augmented reality technology for the entertainment industries, will launch new products and solutions designed to enhance lighting and depth within augmented reality platforms for a more naturalistic look.

Real Light is designed to solve the common challenge of making augmented graphics look like they are part of the real-world scene. Real Light captures real-world lighting (direction, colour, intensity, HDR maps), and renders it onto augmented graphics in real-time, adapting to each and every lighting change.

Real Depth provides a new and unique automated technique for sensing depth. By extracting depth data in real-time, subjects are able to interact seamlessly with their virtual surroundings for the most realistic and synergetic visual engagement.

Extreme, a new option for Ncam’s camera tracking products, provides enhanced camera tracking for severe lighting conditions, especially stage lighting including strobing effects.

All three solutions will be available for live demonstrations on Ncam’s booth C5629 at NAB 2018. Ncam’s augmented reality technology can also be seen on the booths of leading manufacturers including Avid (SU801), Vizrt (SL2416) and Ventuz (SL13316) which will also be announcing its newest software, Version Ventuz X, featuring a brand new generative motion graphics and effects toolkit aimed at real-time presentation of mass data.

These new technologies take our augmented reality platform to the next level, providing our customers with unrivalled possibilities, enabling an even more realistic look to graphics content.”

Nic Hatch CEO, Ncam

About Ncam Technologies

Ncam offers a complete and customisable augmented reality platform that enables photorealistic virtual elements in real-time. At its core is a unique camera tracking solution that offers film & TV productions virtual and augmented graphic technology without limits. The device uses a lightweight sensor bar attached to a camera to track natural features in the environment, allowing the camera to move freely in all locations while generating a continuous stream of extremely precise positional and rotational information that can feed all industry standard graphics engines via Ncam’s powerful and flexible SDK.

Our multi-award winning patented technology integrates seamlessly to any production, capable of adapting to a wide range of applications from indoor and outdoor use to mounted or even hand-held camera configurations. Through versatile real-time application and pre-visualisation of graphics, Ncam creates technological efficiencies that streamline the on-set production process, saving notable post-production time and incremental costs.

Ncam’s products are known worldwide and have been utilised by: Fantastic Beasts (Warner Bros), UEFA Champions League (BT Sport), NFC Championship Game (Fox Sports), Game of Thrones Season 8 (HBO), Monday Night Football (ESPN), Super Bowl XLVIII (Fox Sports), Avengers: Age of Ultron (Marvel), Daytona (Fox Sports), and Jupiter Ascending (Warner Bros).

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