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12th October 2021

In the News: Is “green VP” just a marketing buzzword?

Is “green VP” just another marketing buzzword? Or are the sustainability benefits of virtual production genuine?

Ncam’s Global Director of Business Development, Mike Ruddell, recently penned an opinion piece for NewscastStudio about the sustainability of VP tech like remote XR stages and LED walls, and whether they can actually help broadcasters reduce their carbon footprint.

Read more in NewscastStudio.

In the coming years, we won’t just be talking about whether to use green screens—but also how to make fully green productions.

Mike Ruddell Ncam

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