Which 3 broadcast formats will be most affected by virtual production over the next 5 years?
Ncam’s Global Director of Business Development, Mike Ruddell, shares his thoughts:
“When I began my broadcast career at Sky more than 20 years ago, virtual production was far from a hot topic. In its infancy, early demos involved little more than replacing a chroma key background with a primitive virtual set. So naturally, many were left unconvinced by the technology—and only a few visionary experts could predict its true potential…”
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Broadcasters that utilize virtual production gain an edge over the competition by not just managing data, but being able to break it down, in real time, with unique, attention-grabbing graphics.
