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15th February 2021

In the News: Spec ad demonstrates the power of virtual production

While LED screens are often viewed as being reserved for major productions, Quite Brilliant and Satore Studio teamed up to illustrate how companies can quickly deliver compelling commercials using virtual production workflows. To showcase the contrast between traditional and virtual filmmaking, their teams created a demo that led viewers through eight CG environments, all filmed using a single LED stage. The demo utilized Ncam real-time camera tracking, which provided lens and positioning information, to achieve a high level of photorealism.

Read more about their VP workflow in Little Black Book.

Creativity is right back at the forefront again … we’re just at the tip of the iceberg for this technology.

Russ Shaw Managing Partner, Quite Brilliant

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