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4th December 2020

In the News: What U.S. broadcasters can learn from Europe about AR

Our VP of Sports & Broadcast, Phil Ventre, recently penned an op-ed about what U.S. broadcasters can learn from their European counterparts, including how investing in new tracking hardware for television can help increase revenue, save money, add viewers and take viewers away from the competition.

Read more in NewscastStudio.

When looking at any tech spend, broadcasters generally ask four questions: Will it increase revenue, save money, add viewers or take viewers away from the competition? Hitting one of these is good. AR can help broadcasters hit all four.

Phil Ventre VP of Sports & Broadcast, Ncam

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