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21st January 2021

Ncam and disguise partner on virtual studio tech

LONDON – January 21, 2021 – Ncam and disguise today announce a partnership that unites Ncam’s real-time camera tracking system with disguise xR, opening up an intuitive blend of LED technology, real-time rendering and point cloud tracking for high-end virtual productions. The same tracking tech used by Disney, CNN and Netflix can now bring more flexibility to broadcast and live events looking to blend CGI, video and extended reality (XR) in the most appealing way possible.

Used on everything from Frozen to Coachella, the disguise platform helps brands explore immersive storytelling with the latest advancements in XR. With disguise xR technology, teams can blend virtual and physical worlds together, bringing immersive AR and MR to live production environments. This new xR solution expands their ability to deliver virtual filming systems to a wider variety of clients, who increasingly need trackers that aren’t limited to a single surface or location.

disguise xR can directly respond to growing trends built on LED walls and live real-time content, producing pixel-perfect live imagery on vast, complex surfaces. By combining Ncam Reality with disguise’s current offering, clients will be able to visualize live AR, MR & XR, real-time CGI environments, set extensions and CGI elements directly in-camera, using the most advanced tracker in the world.

Novel for its use of computer vision and point clouds, Ncam Reality can track in any environment, on any camera, with any lens or rig, making it easy to build into any type of production. This flexibility will also allow productions to quickly swap out virtual sets during remote shoots, reducing both real estate requirements and the number of staff needed onsite, so budgets can stretch even further.

“The COVID-19 pandemic has accelerated the transition to virtual graphics, leaving many companies wondering where to start,” said Nic Hatch, CEO of Ncam. “This partnership helps brands jump on a growing trend with trained experts and advanced tech, so they can set themselves up for a future that is only going to get more visual.”

“No matter what the project, our goal is to give our customers more flexibility as they plan their next adventure,” said Tom Rockhill, CCO at disguise. “Ncam’s ability to use natural markers and IR reflectors gives unique versatility, which means it can be used both indoors and outdoors, on an LED wall or for AR graphics in an open space. The possibilities are endless, and that’s exactly how we want our clients to feel.”

The new xR technology solution is available now. For project inquiries, contact the disguise team at sales@disguise.one.

This partnership helps brands jump on a growing trend with trained experts and advanced tech, so they can set themselves up for a future that is only going to get more visual.

Nic Hatch CEO, Ncam

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