Ruddell joins from Sky to support continued growth of AR and VR in Broadcast and Live Production –

London, UK – 8 October 2019 – Ncam Technologies, the leading developer of real-time augmented reality technology for the media and entertainment industries, has announced the immediate appointment of Mike Ruddell to the role of Global Business Development Director – Sports & Broadcast. Alongside the current growth in Ncam’s core markets of broadcast graphics, film and TV VFX, sports, and enterprise AR, Mike will play a key part in further developing Ncam’s presence in the sports market.

Mike has been at the cutting edge of sports and broadcast technology for over 19 years. Holding a degree in Broadcast Engineering, Mike started his career as Technical Director at Sky, working on a range of Sky’s news, sport, factual and entertainment studio programming; he later specialised in developing production techniques and technologies for interactive ‘Red Button’ sporting events. In 2007 Mike moved to work solely on Sky Sports, focusing on a broad range of technology applications from behind the scenes infrastructure through workflow developments to onscreen advancements. During five years as Sky Sports’ Head of Technology, he remodeled the approach to developing, delivering and supporting technology within Sky Sports.. His most recent role at Sky Sports was as Innovation Manager where he owned the roadmap for advanced TV production process and technology for the leading sports channel.

“We’re pleased to welcome Mike to the Ncam team” said Nic Hatch, CEO, Ncam. “AR is becoming more accessible than ever, and Mike’s extensive, real-world knowledge of broadcast sports technology together with his drive to seek new innovations will help us in developing our current and future  products that will continue to push the possibilities within  sports broadcasting.”

Mike commented,  “I’m delighted to join Ncam at such an exciting time. We have only scratched the surface of augmented reality and its possibilities, and I am excited to have the opportunity to bring Ncam’s advanced technology to a wider audience.”