Company will present latest version of AR camera tracking solution

London, UK – August 22, 2018 – Ncam Technologies, the leading developer of real-time augmented reality technology for the media and entertainment industries, today announced it will be exhibiting at SET EXPO 2018 for the first time.

Demonstrations on the Ncam booth 185 & 186 will center on Real Depth, Ncam’s solution that provides a ground-breaking new and unique automated technique for sensing depth. The Real Depth system, which is used with a green screen, extracts depth data in real-time to allow subjects to interact seamlessly with their virtual surroundings for immersive and synergetic visual engagement. Subjects can now walk in front of or behind virtual objects, which up until now has not been easily achievable.

Also on display will be Ncam’s second generation camera tracking solution, offering unique markerless camera tracking capabilities that can operate in both studio and outdoor environments, and can be configured to any type of camera including handheld and Steadicam. The demonstration will showcase how Ncam’s creative tools can enhance live broadcasts by blending real world images with real-time virtual world content; as well as showing how production workflows on feature films and the region’s popular episodic content can be significantly streamlined to save post-production time and costs.

During SET Congress, attendees have the opportunity to hear Sergio Bourguignon, Ncam’s Business Director, Latin America, and Kingsley Cook, Global Business Development, Ncam, discuss the topic, ‘What is Virtual Production?’. This session will explore how virtual production has become a growing and visual differential utilised across major films, episodic TV series, news, sports and live events globally, and will highlight the innovative and production efficient techniques used to seamlessly blend the two realms of real and virtual together to create immersive visuals. Ncam’s session takes place on 27 August at 9am in Room 13.

“SET EXPO is the perfect opportunity for Ncam to showcase how our innovative suite of solutions can enhance the region’s high-quality content, including episodic TV series, feature films, sports and live events,” said Sergio Bourguignon, Business Director, Latin America, Ncam.

About Ncam Technologies

Ncam offers a complete and customisable augmented reality platform that enables photorealistic virtual graphics in real-time. At its core is a unique camera tracking solution that offers film & TV productions virtual and augmented graphic technology without limits. The device uses a lightweight sensor bar attached to a camera to track natural features in the environment, allowing the camera to move freely in all locations while generating a continuous stream of extremely precise positional and rotational information that can feed all industry standard graphics engines via Ncam’s powerful and flexible SDK.

Our multi-award winning patented technology integrates seamlessly to any production, capable of adapting to a wide range of applications from indoor and outdoor use to mounted or even hand-held camera configurations. Through versatile real-time application and pre-visualisation of graphics, Ncam creates technological efficiencies that streamline the on-set production process, saving notable post-production time and incremental costs.

Ncam’s products are known worldwide and have been utilised by: Solo: A Star Wars Story (Walt Disney Studios), Fantastic Beasts (Warner Bros), UEFA Champions League (BT Sport), NFC Championship Game (Fox Sports), Game of Thrones Season 8 (HBO), Monday Night Football (ESPN), Super Bowl XLVIII (Fox Sports), Avengers: Age of Ultron (Marvel), Daytona (Fox Sports), and Jupiter Ascending (Warner Bros).